Internet Marketing - Website Marketing - Virtually Canadian BLOG

The Right SEO Company!

Jun 23

Posted by aaron in Google, News, Search Engine Optimization, Social Media | 2 Comments

There are several self proclaimed SEO specialists in the market but only a handful know the intricacies of implementing a good SEO strategy. Having a non-reputable SEO service can negatively affect your brand name and could lead to complete removal of the site from search engines (not to mention a waste of valuable marketing dollars) Some of the most commonly used bad practice involve:

Stuffing keyword metatags. It was a popular method used three years ago, but with so many advancements and different approaches used by search engines, this is an obsolete approach.
Keywords in invisible text – a solution used by companies to quickly implement SEO, but this will get your site banned.
Purchase links – Why would you buy links to promote your site? The links get flagged and deleted, and poof!!!! a portion of your business disappears
Overloading with JavaScript (i.e. codings) and content – Search engines work primarily by identifying text, and companies sometimes load the page with JavaScript’s and redundant information.
Cloaking – its pretty simple, posing as something that it is not i.e. throwing out different content while the search is done but when you log on to the page, it’s actually not that information that you saw on the search results.

Not everyone can be an SEO expert, but it is important to be educated enough to select a company that will give you the desired results. Some important facts to know:

SEO implementation takes time, you need at least 6-12 months to achieve a solid and stable ranking.
There is quite a bit of investment required. If you are being told otherwise its either they are not going to do a good job or have no profit motive (which I find hard to believe)
SEO does not end; there is no finite time within, the moment you stop investing in it, there will be a drop in the rankings because we all know that others are doing the same as well.

SEO is a proven strategy to improve web traffic so spend some time to do your research and find the company that offers guarantees and uses respectable methods.

Attention Small Businesses

Jun 18

Posted by aaron in Search Engine Optimization | 1 Comment

Companies are scrambling in all directions to invest in online marketing. Twitter, Facebook, Tumblr, there are so many to choose from. How do they work? Do they actually result in higher sales? The goal is to improve the flow of traffic to their website and strengthen their brand image but the big question is:

Which strategy is cost effective and optimal, mainly for small businesses?

The most successfully adopted strategy has been investing in Search Engine Optimization.

SEO is the process of improving the traffic flow to a web site from search engines and is one of the most sought after options. Below are some of the benefits of implementing SEO

When SEO is implemented properly, the chances of your site being displayed in the top five results are almost guaranteed! When was the last time you clicked on something that was ranked 15th? Probably never.
SEO drives 75% + of all search traffic (SEMPO). If you don’t use SEO, someone else will.
SEO proves to be lower cost and more effective than Paid searches ( Source: E-marketer) Way more effective then google ad words!
The results of SEO strategy can help with the social media planning and viral marketing Combine it with other online strategies and you are even more likely for success.
SEO proved more effective than email, blogs, links, viral videos and social site profiles. Use them together and you will quickly see why SEO is all the rage these days.

SEO is a solid approach to increasing traffic to a website, but implementation is quite challenging and needs to be implemented by professionals. SEO needs to be incorporated within the website for it to be effective. Use a professional company that will guarantee the results you are looking for and see your valued marketing dollars result in profits.

Woman Sues Google for Bad Directions

May 31

Posted by Julien Simon in Google, News | No Comments

Lauren Rosenberg, after looking for directions on Google Maps from her blackberry ended up walking in the middle of a highway and got hit by a car. She is suing Google for her medical expenses (Over $100,000) and she is suing the driver who hit her.

To read the full story click here: http://www.pcworld.com/article/197618/Google_Maps_Error.html

When technology replaces common sense…

Tags: Google being sued, Laura Rosenberg

Google Pacman logo wasting 550 years of work in one day

May 26

Posted by Julien Simon in Google | 3 Comments

Last Friday, Google redesigned their logo to look like a Pacman game for the famous game’s anniversary. It looked like this:If you missed it, don’t panic! You can still play it at www.google.com/pacman

According to this article from the CBC, internet users all over the world spent almost 5 million hours playing this game.

Typically, Google users conduct 22 searches on the website per day, with each taking up about 11 seconds, on average, Rescue Time said.

A study of 11,000 of their own users that day, however, showed an average of 36 more seconds were spent per search. Extrapolating that across the 504 million users Google gets every day, a total of 4.8 million more man-hours were spent on the page. That’s the equivalent of 550 years.

“I’d wager that 75 per cent of the people who saw the logo had no idea that you could actually play it. Which the world should be thankful for,” he said.

In dollar terms, assuming people are paid an average of $25 US an hour, the total cost was $120 million in “lost” productivity fleeing or pursuing Blinky, Pinky, Inky and Clyde, Rescue Time said.

The button I’m feeling Lucky was replaced by “Insert Coin” which mostly triggered more than one person to click on it and play the game.

Have you played that game? Are you part of the 120 millions loss of productivity?

Tags: Google PacMan

What is your next USB Drive?

May 19

Posted by Ju2 in Search Engine Optimization | No Comments

Aren’t you sick of your old USB Drive? You need an original and cheap gift idea? I have some great news:

The time of the old and flat USB stick is over

Now you can find more and more amazing USB design, so you can bring you USB Drive with in every circumstances. Here are a selection of USB designs found in the article “55 Creative Examples of USB Designs” of InspirationFeed website. Visit their website to see all 55 examples.