Pay Per Click Google AdWords
PPC (Pay Per Click) is the name given to the online search marketing pricing structure, where advertiser pays the publishing website/search engine each time a prospect clicks on his ad. PPC is also called CPC (Cost Per Click) as the advertiser pays each click that takes a visitor to his website. The difference is that PPC refers to the method of calculating the costs while CPC refers to actual cost of each click.
The cost of a campaign is based on the number of times a prospect clicked on your ad. The ads usually appear on the right side of the search engine result pages or even on the very top as Sponsored Links.
The position of your ad depends on how much you are willing to bid for a particular position. Using a system of bidding, you can choose to have your ad listed higher or lower, depending on how many clicks you can get on each position. The more you are willing to pay, the higher your ad would be placed. Thus, the position of your ad depends on the bidding amount and hence other bidders. Most PPC Campaigns allow you to not only decide the bid amount but also the daily budget. Moreover, you only pay if your ad is clicked on and you also get to choose the page the visitor would land on your site.
Apart from the high CPC, factors like relevant keywords, ad text, a strong CTR (Click through Rate) and a proper landing page will result in a higher position of your ad.
The average bid amount ranges between $0.25 and $3 per click. Not only does the bid amount depend upon the bidders, but also the keyword you choose to advertise on.
Advertisers who utilize all techniques of search engine marketing usually get more positive responses and have higher conversion rates. While SEO allows you to make your website search engine friendly and helps you gain organic rankings, PPC helps you target the traffic directly and gives immediate gains in the meanwhile.
In short, PPC programs let you choose the keywords you want to advertise on, the amount you want to spend per click, the position you want to rank on and you only pay if you get traffic.
PPC Program involves managing ad campaigns, selecting the right keywords and the right bid to ensure not only a high click rate but one that ensures high conversions rate also, understanding the needs of the visitor and translating the same, deciding the landing pages and much more. The design, development and management of a campaign is the key to its success.
Our Service
Our PPC management is analytical and results-driven. We use customized PPC strategies for each client and tailor each campaign to address the unique needs and objectives of the client. This way, our clients get the maximum possible benefit from this dynamic strategy.
Because we like to provide great service and transparency about what we do, we consult and explain each step of our pay per click management process to gain your input and insight. This also ensures that each step of the process is approved by you. Our customized PPC campaign management is broken down into the these steps:
- Communication We listen to your wants and needs first to gain insight into your goods and services and learn what sets you apart.
- The Right Keywords We conduct extensive research into which keywords and phrases will provide you with the maximum return on your investment.
- Account Organization We organize the structure of your PPC account into AD Groups based on the relevancy and similarities of the keywords we have researched for you.
- PPC AD Writing We will put together or assist you with the copy of your ads so that each word is carefully chosen and placed with the appropriate call to action or offer. We will create multiple ads and test them to use the most efficient one.
- Landing Page Optimization We will review the landing pages on your website and make any improvement recommendations if needed to help these pages generate more sales or leads.
- Campaign Tracking We will connect your ppc account with you website tracking program (Google Analytics) to make sure all analytical functions can be used to improve the campaign and get the maximum return.
- Ongoing Optimization & Reporting Based on your specific needs we will conduct keyword changes and provide you with ongoing reporting and communication as needed.
