Pay Per Click Solution
Pay-Per-Click (PPC) is a service in which an advertiser selects specific keywords or phrases and then creates a listing that will show up on the right side of the screen and sometimes on top of the organic search results when someone searches for that phrase.
Virtually Canadian Inc is an Authorized Google AdWords reseller, though we believe that paying for clicks should be done in limited circumstances until the proper work in your website promotion campaign can be completed and the search engines are satisfied that your website should appear under a specific phrase.
Pros:
![]()
- The biggest benefit of pay per click is the fact that it will provide you with an immediate boost of qualified visitors, lead and sales giving you fast results within just hours or days. Pay-per-click is a great option for a business looking for immediate exposure.
- PPC also give you the added benefits of being able to quickly test your web site and track your conversion rates and turning keywords (visitors) on and off easily.
- It is easy to measure the effectiveness of PPC
Cons:
![]()
- A drawback is that pay-per-click advertising can be quite costly. It is expensive especially on a long-term basis. Popular keywords can cost around $10 per click, depending on the competition.
- There are also studies showing that people tend to distrust paid searches
- The targeted traffic to your website will stop the moment you stop paying




