Search Engine Optimization
What is search engine optimization (SEO)?
Wikipedia says Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a web site or a web page from search engines via "natural" or “un-paid” ("organic" or "algorithmic") search results. as opposed to other forms of search engine marketing (SEM) which may deal with paid inclusion. The theory is that the earlier (or higher) a site appears in the search results list, the more visitors it will receive from the search engine. SEO may target different kinds of search, including image search, local search, video search and industry-specific vertical search engines. Successful SEO gives a web site that all important web presence. Web presence is the difference between a nice site which no one visits and a thriving on-line presence that is getting your business “eye-balls” and customers.
How Do I optimize my Website?
While you can do SEO yourself, the results are likely to be less than optimal. Because of the huge number of sites and ever expanding number of factors that Search Engines such as Google consider when ranking a page, SEO has become an important marketing speciality all on its own.
As part of your Internet marketing strategy, Virtually Canadian takes into account how search engines work and what people search for when they are trying to find products/services like yours.
Optimizing your website primarily involves editing its content and HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Because these factors change over time, we continuously review your sites actual performance and make changes and recommendations that optimize your sites on line presence.
We always keep in mind that Search engine optimization (SEO) has the sole purpose of helping people find your site. If your site is not being found then it is not generating leads. If you are not getting leads you are not getting and sales or other desired interactions with your target audience.
SEO is often considered as the technical part of online marketing. You need to have a very good knowledge of HTML in order to know how search engines read your website. SEO is also considered as form of copywriting because a big part of promoting a website in search engines deals with using appropriate text, key words, and key phrases.
Why do you need it?
You need SEO because if you don’t show up in the first few pages and ideally on the fist page of search results when people are trying to find you, your product or your service, then you are not getting their business.
Studies have shown that most search engine users don’t click past the first three pages of search results. In fact 90% don’t even click past the first page if they find what they are looking for. Your own experience probably confirms this.
During the last years, the Internet has turned into a profitable channel for attracting new business. There are literally billions of websites out there. Millions more are being added every month! Think about how you find what you need on the web. When you need to find information about a particular subject, how do you know which websites to read?
If you're like most people, you go to one of the major search engines, be it Google, Yahoo, Bing or one of the thousands of others out there, and start from there. With potentially millions of results for the keyword you queried, which sites do you look at? Odds are that you look at the ones appearing on the first page of search results. You very rarely go past the first three pages!
Your customers are like you, and that means if your website is not listed in the first three pages, you are loosing potential business. In order to get traffic online, visitors either have to know you exist and know your websites address or they have to be able to find you in a search engine.
What can SEO do for you?
Search engine optimizationcan bring people to your website that are looking for exactly what you offer. You know that because they queried a keyword which is directly related to the content on your website.
Traffic from search engines can enhance your company’s success. Targeting the right visitors with the right keywords, SEO can not only boost revenue, but also publicity and exposure to the billions of world wide web users like no other form of marketing. Investing in SEO can provide an exceptional rate of return. SEO also strongly contributes to branding and name recognition of your company.
How Virtually Canadian can help you
SEO is part art, part science and all about dedication and perseverance. Virtually Canadian are experts at it and can help, but our best results (and we have some amazing ones), generally come from working closely with our clients as part of their marketing team over the longer term.
Virtually Canadian understands the art and science of search engine optimization as well or better than anyone, but you understand your business best. We can measure where you are, figure out where you need to go, work with you to identify what search terms your customers and competitors are using and develop new phrases and keywords to help you website climb the search engine results.
In fact we are so confident of our ability that we offer the only 100% guaranteed package. We help your site generate more traffic, convert more visitors to customers and even find you more of the right kind of visitors to become customers. We make your website work for you and deliver you business results. We ensure that your website, your brand, your rankings, and, most importantly, your conversions continually rise.
Our Services:
Keyword research, selection & refinement: The foundation for any optimisation program are the right keywords. Understanding the language of your customers and of your market and not to automatically use our jargon to describe products and offerings is the essential part of our work. Based on the actual frequency of searches by search engine users and your own key search term preferences, your assigned SEO expert will optimize your website with a combination of high-traffic and high-conversion terms.
Reporting & Analytics: Once the have figured out the right keywords we start collecting actual data, analyze it and adjust our program to maximize both traffic and conversions at your website.
Our reports provide you with the tools you need to measure the impact and the return of your search investment. Virtually Canadian understands that you are busy and that you are not an SEO expert, so we assign and account manager who will work with you, learn about your business and be your right hand. Your account manager will provide you with a clear monthly progress report and is always available to discuss your website and how it can be improved.
Search Engine Copywriting: Our SEO team carefully craft the messages that appear on search engine results pages so that the ideal prospects are the ones to click while filtering out the less desirable ones.
Using the right words in combination with effective calls to action has not only an important impact on your listings in the search engines, but it also convinces prospects that you offer what they are looking for.
SEO Ranking Factors: We skilfully combine a variety of on-site and off-site strategies to attain top positions on the first page of organic search results.
On-site factors include optimization of HTML coding, site copy, image/video assets, and social media. For customers selecting our Professional and Ultimate Packages we go beyond the website, and gain your website additional exposure with an ever-growing array of strategic elements: authority linking campaigns, press releases, article optimization and social media campaigns such as your own Facebook page and Twitter Account.
