Search Engine Optimization
What is Search Engine Optimization? According to Wikipedia: "Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engine via "natural" ("organic" or “algorithmic") search results for targeted keywords.” In other words, it involves on-page and off-page optimization of your website to make sure that it shows up in the first pages of search engines under the most searched phrases.
Optimization includes
On-page optimization includes
- Competitor analysis
- Keyword research
- Proper coding: clean and search engine friendly
- Tags (title, meta, h1, alt)
- Internal linking
- Content suggestions
- Keyword Density
- Site maps
- Analytics
- Maintenance
Off-page optimization includes
- Link building strategy: Keywords in anchor text One way incoming links Build the links gradually
- Submission to: Directories Search Engines Social Bookmarkers...
Once a website is correctly optimized and marketed, up to 75/80% of its traffic can be driven from Search Engine. This is how much traffic you are missing out if your website does not rank high in search engine.
